87% of SaaS Companies Don't Use Onboarding Tools. The Industry Is Broken.
Somewhere along the lines these companies realized that charging $50-100k per year was easier than dealing with SMB.
Works Everywhere
Onboarding Checklists
Guide power users differently than casual ones. Test, optimize, and adapt onboarding for maximum completion.
Announcements
Keep users engaged with timely updates, feature releases, and important notifications right where they need them.
Essential Analytics
Track completions, drop-offs, and feature adoption. Only the metrics you need to improve retention β no bloat.
Product Tours
Step-by-step walkthroughs at the exact moment of need. Eliminate confusion and boost first-week activation rates.
Knowledge Hub
Embed docs, FAQs, and guides directly where users get stuck. Support tickets drop when answers are one click away.
Brand-Matched Styling
Your onboarding will blend seamlessly with your product design. Custom colors, fonts, and styling ensure users never know it's a third-party tool. No jarring pop-ups or generic interfaces - just native-feeling guidance that builds trust.
Drop-in Integration
Works with React, Vue, vanilla JavaScript, or whatever framework you're using. No major code changes, no complex setup, no developer tears. Embed one script tag and start setting up your onboarding immediately. Your dev team will thank you.
Customers cancel saying "it's too complicated"
Your best features go completely unnoticed
You're personally onboarding every new customer
Your support team drowns in basic "how-to" questions
You pay $200+ per customer, then lose them in 3 days
Customers say "this is exactly what I needed"
Support tickets drop by 70%
Users discover and adopt your premium features
New customers reach their first success within 24 hours
Onboarding runs itself while you focus on sales
For growing teams taking churn seriously
Cancel anytime, no questions asked!
For SaaS products scaling their user base
Cancel anytime, no questions asked!
For SaaS products maximizing customer value
Cancel anytime, no questions asked!
Best for testing and early-stage projects
Cancel anytime, no questions asked!
Over the years I've worked on many software projects, most notably Spotent. But I kept running into the same problem: users were dropping off before they understood the value.
Growth really comes down to managing churn. And the best way to manage churn? Better onboarding. If your users don't understand how your product helps them, they're going to leave. It's that simple.
I built Sunboard because I was tired of choosing between $300/month enterprise tools and building onboarding infrastructure from scratch. Every business deserves the same onboarding power as Fortune 500 companies - without the enterprise price tag.
My goal is simple: give you the tools to reduce churn, increase retention, and finally see the growth you've been working toward.
P.S. - Questions? Just email me directly: sean@sunboardhq.com
Somewhere along the lines these companies realized that charging $50-100k per year was easier than dealing with SMB.
Here's the uncomfortable truth about B2B SaaS onboarding: Half your users don't want to be there. Here is how you change their minds!
Great customer onboarding isn't about having the biggest budget or fanciest tools. It's about helping users succeed with your product as quickly and simply as possible.
Customer success isn't about having the fanciest tools or biggest budget. It's about helping customers succeed with your product. Because your customers want to succeed! Give them a clear path forward, and they'll thank you with loyalty, referrals, and revenue growth.